Peta Bisnis Medinovatech

🌱

Tier 1

100 jt/thn

25 customer

0 / 0 milestone

🌿

Tier 2

500 jt/thn

100–120 customer

0 / 0 milestone

🌳

Tier 3

1 M/thn

200–250 customer

0 / 0 milestone

🏔️

Tier 4

5 M/thn

800–1000 customer

0 / 0 milestone

Early Validation

🌱 Tier 1 — Proof of Concept

Jual dulu, sempurnakan sambil jalan

±100 jt

Revenue target

20–25

Customer

2 orang

Tim

🎯 Target

Validasi market: dokter & klinik kecil
Closing manual (founder-led sales)
Web personal & web klinik sederhana
Chatbot basic (high margin)
Bangun testimoni + case study awal

👥 SDM

Dr. Yanuar — product owner + sales + dev
Admin/CS part-time
Onboarding & follow-up WA
Billing & support ringan

⚡ Insight kunci: Belum butuh developer. Bottleneck = waktu founder → solve dengan admin CS part-time. Ini fase "jual dulu, sempurnakan sambil jalan".

✅ Checklist Milestone Tier 1

0 / 0 selesai

Growth Awal

🌿 Tier 2 — Product-Market Fit

Scale dari personal ke klinik, sistem mulai stabil

±500 jt

Revenue target

100–120

Customer

4–5 orang

Tim

🎯 Target

Onboarding semi otomatis
SOP support terstandar
Tambah produk: mobile app + add-on chatbot WA
Bangun channel: SEO, komunitas dokter, partnership

👥 SDM

Founder — strategy + key deals
CS Lead (promosi dari admin)
Developer mid-level
Sales komisi-based
Marketing freelance (SEO + konten)

⚡ Insight kunci: Bottleneck pindah ke support & development. Mulai delegasi teknis ringan. Founder masih closing deal besar — mulai punya tim kecil.

✅ Checklist Milestone Tier 2

0 / 0 selesai

Scale & System

🌳 Tier 3 — Organisasi Terbentuk

Stabilkan sistem, kurangi ketergantungan founder

±1 Miliar

Revenue target

200–250

Customer

7–9 orang

Tim

🎯 Target

Masuk klinik besar + integrasi SATUSEHAT/EMR
Bangun brand authority "platform dokter Indonesia"
Stabilkan sistem operasional
Founder mulai lepas dari coding

👥 SDM

Founder/CEO — strategy + partnership
COO / Ops Manager
2× CS (rasio 1:100 klien)
Senior + Mid Developer
Marketing Manager + Sales Manager
Designer part-time

⚡ Insight kunci: Margin turun = normal (fase growth). Bottleneck pindah ke koordinasi tim & sistem. Founder harus mulai "lepas coding".

✅ Checklist Milestone Tier 3

0 / 0 selesai

Full Scale SaaS

🏔️ Tier 4 — SaaS Company

Platform ekosistem kesehatan Indonesia

±5 Miliar

Revenue target

800–1000

Customer

15–25 orang

Tim

🎯 Target

Expand: multi spesialis, multi kota, hospital chain
Platform ekosistem: AI + EMR + marketing
Monetisasi: add-on dominan + enterprise deal
Compliance: PDP, data kesehatan
Pertimbangkan funding (optional)

👥 SDM (15–25)

Head of Product + PM + Designer Lead
CTO + Backend + Frontend + Mobile + QA
Head of CS + CS Specialist + Onboarding
Head of Growth + AE + Enterprise Sales
Finance + HR + Legal/Compliance

⚡ Insight kunci: Ini sudah bukan "project dokter" — tapi perusahaan teknologi kesehatan. Butuh compliance (PDP, data kesehatan), governance, dan mungkin funding.

✅ Checklist Milestone Tier 4

0 / 0 selesai

👥 Milestone Klien

0 / 0 tercapai

💰 Milestone Omset

0 / 0 tercapai

Peta perjalanan naik gunung

🌱

T1 — bawa ransel sendiri

100 jt · 25 customer · 2 orang

🌿

T2 — mulai punya tim kecil

500 jt · 120 customer · 4–5 orang

🌳

T3 — mulai bawa logistik & peta

1 M · 250 customer · 7–9 orang

🏔️

T4 — ekspedisi besar

5 M · 1000 customer · 15–25 orang

Ringkasan cepat

Tier	Revenue	Customer	Tim	Fokus
T1	100 jt	25	2	Validasi
T2	500 jt	100–120	4–5	Growth
T3	1 M	200–250	7–9	System
T4	5 M	800–1000	15–25	Scale

🔥 Rekomendasi praktis sekarang — Anda di Tier 1

Capai 25 customer pertama
Hire 1 admin CS part-time untuk lepas bottleneck waktu founder
Standarisasi: onboarding + template web + template chatbot
Kalau ini solid → Tier 2 hampir pasti tercapai

💡 Bayangkan bisnis ini seperti naik gunung. Kesalahan paling sering: langsung mau jadi "ekspedisi besar" di Tier 1 → akhirnya kehabisan napas di tengah jalan.